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I had a small part-time Trophy business for 9 years and was
doing well. John had a corporate job that he really was not happy with after 23 years.
A major trophy competitor when out of business around the same time that John was outsourced from his job.
We realized that we now had an opportunity to expand our business. We looked at creating our own web site and hiring a firm to help us with marketing. The costs involved in this would have been substantial. We also had to become more competitive price wise with the advent of the internet. We had an awful lot to think about if we wanted to continue in the awards industry.
John and I have always known about Crown Trophy and Crown Awards. We used to cringe when a customer came into our store with a Crown catalog. We knew we could not get the product and could not beat the price.
We called Crown Headquarters and set up an appointment to meet with them. Upon our first meeting with everyone at Crown Headquarters, we knew we wanted to take advantage of the opportunity to become a Crown Trophy franchisee. Almost three years later we can say we made the best decision for our business...our sales have increased dramatically every year, and we know we have only just begun. We always tell people we have a "machine in New York working for us". Crown Headquarters offers so much support in our daily operations. We have the best catalog and web site in the industry. The marketing support we receive is priceless. The other advantage of being a Crown Store is that we have a network of 150 stores around the country to go to for information, advice, and ideas of how to grow your business. We look forward to continued success and a bright future as Crown Trophy store owners. |
